events, more events, and sponsorships, oh my!

As the Development and Communications Officer here at the Literacy Coalition, I am always thinking about how this organization can creatively bring in more income.  As many of you know, we are seeing a huge expansion this year!!  (For those of you that didn't know that, here are some details: We are bringing two national programs to Austin! The Learner Web and Literacy*AmeriCorps!)  But, in order for all of that to go smoothly and eventually stabilize, our income must grow, and that's where I come in.  Today, I'm going to talk a little about events & sponsorships and how those things can bring in money for your organization.

1) Events.  Back in October, I blogged about the Literacy Coalition's events and gave you all some practical questions to ask yourselves before you and your organization embarked on a new event.  It was all good advice and we actually thought through the events we had in place and have changed some things up.  Our Happy Bees have taken off and are still going strong every 1st Tuesday of each month, however our monthly 'get to know us' events have been put on hold.  A lot of factors played into those decisions, and the biggest one for you to consider should by 'Who are you trying to reach?'  Without knowing this, you'll embark on a huge project and end up disappointed when you don't get the results you want.

Right now, our focus is on our Great Grown-Up Spelling Bee for Literacy on April 28th!  (If YOU are interested in participating, reply to this blog post!)  But it's not just the event itself that we're planning for... we are slaving over securing sponsorships!

2) Sponsorships.  Sponsorships are a great way to earn money for your cause while also connecting with local businesses!  By offering some sponsorship benefits in return, you can provide a business with great visibility.  For example, we choose to recognize our 'presenting sponsors' by placing their logo and a 'thanks' on the front page of our website.  (*Very Important: Make sure you know the rules and UBIT laws about what you can provide tax-free in return for sponsorship dollars!!  Consult an attorney to make sure you are abiding by the laws!) 

Also, don't think soliciting sponsors will be a piece of cake... just like a grant proposal, you will want to approach sponsors with the mind-set of getting them involved with your organization/cause/work.  Some businesses won't see your sponsorship benefits as that great of a deal, but it's not really all about that.  Sponsorship is a chance for a business to put their name on something for a good cause - you still have to cultivate and steward those relationships!  (Hint: Businesses don't want to contribute to an event that only yields 15% profit... they want to know that their money is actually going to help your organization, not just pay for the event!)  And follow-up is a must - let those sponsors know what you are doing with their money and how it's having a positive impact on the community!  By keeping them in the loop, you'll keep them coming back for more sponsorships in the future.

My advice to you is to get creative!  Do you have any stories to share about events and sponsorships? Reply below and let us know!  I'd love to hear your personal stories!

New Year's Resolutions!

Yes. We are jumping on the New Year's Resolution bandwagon.  Why not, right?  As an organization, we have some pretty big dreams for 2011...

One big dream is to bring Literacy*AmeriCorps to Austin!  Why is this a big deal?  By bringing this national program to Austin, we will be mobilizing talented and dedicated volunteers to take action fighting the serious issue of illiteracy.  Right now, it is estimated that less than 3% of people in need of literacy services actually have access to them.  That is not ok.  Our community is suffering and we believe Literacy*AmeriCorps will be a step in the right direction!  By bringing this program to Austin, hundreds of families will receive thousands of hours of literacy instruction that otherwise wouldn't have been available.

As far as resolutions...I'll go out on a limb and list a few that pertain to my role as the Development and Communications Officer:

1. Get more community members engaged in the issue of literacy.
2. Get more corporations and businesses involved in supporting our work.
3. Get more involved with social media - as an organization, be on Facebook more, Tweet more (follow us @ReachTeachUnite), and blog more!!
4. Get to know our individual donors on a deeper level.

Do you have any big dreams or New Year's Resolutions?!  If so, share them with us!  Especially if one of yours involves volunteering in a literacy classroom, donating to a literacy organization, or learning more about a very serious issue in your community :)

events, events, events

As you all may know, the Literacy Coalition hosts an awesomely fun early springtime event called Austin's Great Grown-Up Spelling Bee for Literacy.  If you don't know anything about this event, really - you are missing out!  A uniquely Austin event, the Bee supports the important cause of literacy while also providing an uproariously fun time to all of those involved.  Businesses enter teams of 3 spelling adults who compete against other corporate teams on the main stage at Austin Music Hall, all while wearing funny and amazingly creative costumes.  You'd be surprised how some of these teams manage to spell ridiculously difficult words!  If you haven't heard of it, you should definitely check it out on our website.

I've gone off on a tangent, so back to my original reason for this post: events.  When I started this gig, we only had our hallmark big spelling bee, three satellite spelling bees, and our key advocacy event Literacy Day at the Capitol held every other year during legislative sessions.  All of our events happened between February and April.  Since I've come on board, though, we've been adding some events.  We host a 'getting to know us' event (sometimes more than once a month), are starting up Happy Hour Spelling Bees once a month (more information about those to come!), are hosting another fall fundraising event focused on individual donors, and thinking about adding more...  And let me tell you, it's a lot of work  Don't get me wrong, I LOVE events.  Really, I love them.  However, I do think there is such a thing as being overstretched.

On that note, I've gathered some words of wisdom and tips for non-profit events. Here are just a few things you should think about before you decide to take on a new event:


1. What is my goal?  Do we want to raise a lot of money? Or do we want to just increase our visibility in the community?  Be sure and make a goal!  This will help the events coordinator and events committee stay on track.


2. What will this cost the organization?  Does your organization have policies about what makes an event "worth it"?  Some organizations don't hold an event unless it's completely underwritten by donations and sponsorships, so that the org can yield 100% profit.  Are there things that could be donated to help reduce the cost to the organization?  Ultimately, with your organization's money and staff time, this will help you evaluate whether or not your event idea is really worth it.

3. How will you promote the event?  For some events, promotion is everything.  If you don't promote your event effectively, you might have just wasted a lot of time and money on something that will not benefit the organization in the end.  Before you start heavily planning, evaluate your organization's connections for promotions.  Do you have the money to print invitations or flyers?  How will people learn about the event?  Would a logical partnership make promotions a lot easier?  (For example, does your cause align with a local sorority or fraternity's philanthropy goals?  If so, get them involved to bring in the college crowd!  This could be a useful partnership to get volunteers, too.)


Here are some helpful websites that give great tips and things to think about:

http://www.gaebler.com/Fundraising-Through-Special-Events.htm

http://www.fundraiserhelp.com/planning-a-fundraiser.htm

http://nonprofit.about.com/od/fundraising/a/specialevents.htm

And, the internet can be your best friend... if your organization has an idea for a unique event, Google the idea and:

1. Make sure another organization isn't already doing that 'unique' event in your area
2. Look into what other cities are doing and learn from their mistakes and successes
3. Learn as much as you can about other general tips for non-profit events!

Congratulations! You’re now a Development Specialist! Now go develop… what, exactly?

I’m the new kid here at the Literacy Coalition, about six weeks into my position as a development specialist.  While sharing the good news about the new job with my friends, one of them told me that she would hate to do development because fundraising and asking for money sound like horribly difficult things to do.  While I’m not sure if I agree with her, I can certainly see her point.  Fundraising can be kind of scary.   In the past few weeks, however, I’ve realized that development does always not mean frantically writing as many grants as humanly possible or soliciting everyone in sight for money.

In fact, the most important thing we’re trying to develop is the community.  Dedicated individuals and non-profit organizations that address different facets of illiteracy can do only so much on their own.  Illiteracy is a convoluted community problem that has to be addressed at every juncture.  The community as a whole, every sector, is what has to put in some effort if we truly want to eradicate illiteracy.  Employers, neighbors, legislators, and doctors: these are just a few of the people who have to help turn illiteracy around.   Human capital is the most valuable resource we can obtain, not foundation grants (although those aren’t so bad either).

So, we’re starting a social media campaign (you can thank the campaign for the blog you’re currently reading), sending newsletters, writing press releases, publishing reports, meeting with elected officials…the list is lengthy.  We are hosting a series of get-to-know-us events called the ABCs of the Literacy Coalition.  The point of these events is not to wrangle dollars out of people.   The point is to raise community awareness.  It’s all to develop our most valuable resource – you.  Interested?   RSVP to come to an event (check out www.willread.org for more details).

It’s almost too bad development isn’t just about writing a ton of grant requests.  That would probably be a lot simpler!

Illiteracy Isn’t Sexy

As the development gal here, I’ve come to the realization that illiteracy isn’t sexy.  What I mean by that is that people don’t get too attached or moved when they hear about the issue of illiteracy.  While I could spout off numbers about the hundreds of thousands of people [in the Austin area alone] that need literacy services, the average person probably wouldn’t feel deeply moved.  For a development person, this is tough!  How do you get people excited about your cause?

Here’s the route I’m taking – I’m making the stories personal.  When I talk about the Literacy Coalition, I make sure to mention the lives that we positively affect, not just the programs we offer.  Doesn’t everyone know someone who struggled in school?  Wouldn’t you be horrified to hear a story about a little girl almost overdosing on a prescription, simply because her parent couldn’t comprehend the directions on the prescription label?  There are moving stories for every issue.  People out there are passionate about many things!  For example, the reason an organization like Susan G. Komen For The Cure is so popular is because probably everyone involved knew or knows someone with breast cancer or had breast cancer themselves.  {Lightbulb!}  Make your issue personal!  We weren’t all made to have a deep passion about the same issues – different people care about different things; and it’s my job as a development staff person to find those who do care and appeal to their innate need to help others.  Even though it's tough, I'm up for the challenge!

Now I want your opinions! Have any of you out there tried to raise money for a cause that wasn’t a trendy, attractive cause? How did you raise the money? What tactics did you use to draw in folks that are passionate about your cause?